Built to last, however often you wash.
How often you should shampoo depends on your hair type, not the calendar. Pick yours for a rough estimate.
What's actually doing the work.
Every ingredient in the bottle, listed in the order it appears on the label. Tap any of them to see its role in the formula.

Aqua
Purified water — the base that every other ingredient in the formula is carried in.
Simple, like it should be.

Wet hair thoroughly
Warm water, fully saturated — gives the formula room to work.

Massage into the scalp
A small amount, worked in for 30–60 seconds to lift buildup.

Rinse clean
Until the water runs clear. Want more lather? Go back in for a second, shorter wash with an even smaller amount than the first. Follow with conditioner when it's here.

“Every bottle I tried left my scalp drier than the last — so I studied the science and built the one I'd been looking for.”
— AABIS, FounderBefore you wash.
Yes — the formula is scalp-first and pH-conscious, which makes it suitable across hair types. If your scalp runs on the drier side, follow with a conditioner once ours is available.
A coin-sized amount is enough for most hair lengths. Work it into the scalp rather than the lengths — that's where the cleansing system does its job.
Yes. It's formulated to cleanse without over-stripping, so it's gentle enough for daily use if that's your routine.
It lathers gently rather than heavily — that's the sulphate-free cleansing system at work, not a sign it isn't cleaning properly.
See the usage estimator higher up the page — most people get 4 to 8 weeks from a single 250ml bottle depending on hair length and wash frequency.









