Built to last, however often you style.
How often you use it depends on your styling routine, not the calendar. Pick yours for a rough estimate, based on 2–3 pumps per use.
What's actually doing the work.
Every ingredient in the bottle, listed in the order it appears on the label. Tap any of them to see its role in the formula.
Silica Silylate
A treated, easy-glide form of silica and the main ingredient doing the mattifying work — it clings to strands and absorbs surface oil so roots look lifted, not greasy.
Simple, like it should be.
Shake, then pump
Give it a gentle shake before your first use, then pump 2–3 times onto dry roots or straight into your palm.
Work it through
Rub your fingertips together to break up the powder, then work it into dry hair at the roots and through the lengths.
Style as usual
Tousle, scrunch or comb through to finish. Add another light pump to any flat spots for extra grip.
“Every powder I tried either looked chalky or did nothing by lunchtime — so I built one you can't see or feel, that just works.”
— AABIS, FounderBefore you style.
Yes — it's a finishing product rather than a hair-type-specific one, and works across lengths and textures. It's especially useful for adding grip and lift at the roots on fine or flat hair.
Start with 2–3 pumps and build up from there — it's easy to add more, harder to take away.
No — this is a dry-hair, finishing-step product. Apply it after your hair is fully dry and styled.
No. It's designed to disappear into the hair rather than sit on top of it — a light dusting, not a visible coating.
At 2–3 pumps per use, most people get roughly 80+ applications from a single 2g bottle — see the usage estimator higher up the page for how that plays out based on how often you style.
What people are saying.